Airbnb just unveiled new branding which is centered around the concepts of “belonging.” 

"For so long, people thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong. And what makes this global community so special is that for the very first time, you can belong anywhere.

That is the idea at the core of our company: belonging.”

They’re just another company who recognizes the absolute importance of storytelling and connection in marketing. Bravo Airbnb!

Read more about the rebrand on Airbnb’s official blog.

Holidays can be tough for brands & marketers. On the one hand, you want to take advantage of all of the fanfare and good emotions surrounding the holiday. But on the other hand, if you try to cram your branding into any ‘ol holiday, you can end up looking like a fool. And that’s no fun for anybody.
Hubspot has rounded up 9 great examples of brands that really nailed their 4th of July marketing. See them all here and take notes on what makes a simple, yet effective, holiday marketing campaign.

Holidays can be tough for brands & marketers. On the one hand, you want to take advantage of all of the fanfare and good emotions surrounding the holiday. But on the other hand, if you try to cram your branding into any ‘ol holiday, you can end up looking like a fool. And that’s no fun for anybody.

Hubspot has rounded up 9 great examples of brands that really nailed their 4th of July marketing. See them all here and take notes on what makes a simple, yet effective, holiday marketing campaign.

wired
wired:

fastcompany:

Instead of whining about your rotten day on Facebook, show how you’re feeling on Emoj.li with an adorable little pile of poo.
Fast Company caught up with the creators, who insist that the site is not a total joke. 

Why does the world/Internet need Emoji.li?
It doesn’t. It really doesn’t. But the Internet didn’t need Twitter either, and look where we are a few years later…

Read More>

This is either every dream coming true, or just as eye-rolling as the Yo! app.
YOU DECIDE

wired:

fastcompany:

Instead of whining about your rotten day on Facebook, show how you’re feeling on Emoj.li with an adorable little pile of poo.

Fast Company caught up with the creators, who insist that the site is not a total joke. 

Why does the world/Internet need Emoji.li?

It doesn’t. It really doesn’t. But the Internet didn’t need Twitter either, and look where we are a few years later…

Read More>

This is either every dream coming true, or just as eye-rolling as the Yo! app.

YOU DECIDE